Dental
Redesign of the clinic’s team page and design of specialist detail pages to improve clarity, navigation and patient trust.
Dental Clinic
2026
Deliverables:
Website Design
Website Design
UX Research
UX Research
Role & Duration:
UX Designer
UX Designer
2 Weeks
2 Weeks
Specialist detailed page
The new redesigned page combines professional information with more personal context to help patients feel confident when choosing a doctor. Content sections include: • key information cards (specialisation, services, languages) • professional background and qualifications • expert articles written by the doctor • the team supporting the specialist • examples of treatment results Treatment results are shown using before/after images, where the “before” image is initially blurred and can be revealed by clicking “Show”.
Specialist detailed page
The new redesigned page combines professional information with more personal context to help patients feel confident when choosing a doctor. Content sections include: • key information cards (specialisation, services, languages) • professional background and qualifications • expert articles written by the doctor • the team supporting the specialist • examples of treatment results Treatment results are shown using before/after images, where the “before” image is initially blurred and can be revealed by clicking “Show”.
Specialist detailed page
The new redesigned page combines professional information with more personal context to help patients feel confident when choosing a doctor. Content sections include: • key information cards (specialisation, services, languages) • professional background and qualifications • expert articles written by the doctor • the team supporting the specialist • examples of treatment results Treatment results are shown using before/after images, where the “before” image is initially blurred and can be revealed by clicking “Show”.
Context - need for redesign
The clinic recently updated their team photography and wanted the website to better highlight the people behind the practice. On the existing team page (see below), portraits were small and accompanied by limited information, making it difficult for patients to understand each specialist’s expertise or confidently choose a doctor. Additionally, the website lacked dedicated specialist profile pages, leaving patients with little context about doctors’ experience, services or background before booking an appointment.
Context - need for redesign
The clinic recently updated their team photography and wanted the website to better highlight the people behind the practice. On the existing team page (see below), portraits were small and accompanied by limited information, making it difficult for patients to understand each specialist’s expertise or confidently choose a doctor. Additionally, the website lacked dedicated specialist profile pages, leaving patients with little context about doctors’ experience, services or background before booking an appointment.
Context - need for redesign
The clinic recently updated their team photography and wanted the website to better highlight the people behind the practice. On the existing team page (see below), portraits were small and accompanied by limited information, making it difficult for patients to understand each specialist’s expertise or confidently choose a doctor. Additionally, the website lacked dedicated specialist profile pages, leaving patients with little context about doctors’ experience, services or background before booking an appointment.
Constraints
The redesign had to work within the existing design system, including established colours, typography and component styles. The challenge was to improve the clarity and visual hierarchy of the pages while staying consistent with the clinic’s existing brand and UI patterns.
Constraints
The redesign had to work within the existing design system, including established colours, typography and component styles. The challenge was to improve the clarity and visual hierarchy of the pages while staying consistent with the clinic’s existing brand and UI patterns.
Constraints
The redesign had to work within the existing design system, including established colours, typography and component styles. The challenge was to improve the clarity and visual hierarchy of the pages while staying consistent with the clinic’s existing brand and UI patterns.
Outcome
The redesign created clearer doctor profiles and a more human presentation of the clinic team, helping patients quickly understand specialists’ expertise and choose the right doctor.
Outcome
The redesign created clearer doctor profiles and a more human presentation of the clinic team, helping patients quickly understand specialists’ expertise and choose the right doctor.
Outcome
The redesign created clearer doctor profiles and a more human presentation of the clinic team, helping patients quickly understand specialists’ expertise and choose the right doctor.
